BRANDING & SYSTEMS

I believe great design systems do more than keep things consistent. They build trust, scale easily, and bring a brand to life. Over the years I’ve worked on everything from institutional branding and LMS standards to style guides, brand refreshes and QA processes, all focused on making content more accessible, cohesive, and engaging.

This section highlights projects where strategy, structure and design come together to create strong systems, boost brand recognition and connect naturally with campaigns that reach wider audiences

Cornell University - eCornell

Creative Director

BRANDING

Directed the creation of comprehensive brand systems and style standards for eCornell and Cornell external partners, unifying more than 200+ courses, LMS pages, and supplemental materials into a cohesive, accessible, and scalable visual identity that strengthened Cornell’s reputation for excellence in online education.

Highlights

Created a comprehensive brand style guide and scalable standards unifying 200+ courses, LMS pages, and supplemental materials — establishing consistency, accessibility, and scalability across the entire catalog.
Streamlined production workflows with templates, asset libraries, and brand guidelines — reducing rework, accelerating course creation, and supporting creative and instructional design teams.
Implemented systems for accessibility and asset management — ensuring WCAG compliance, maintaining long-term brand integrity, and improving operational efficiency for future growth.
Redefined eCornell’s look and feel to position it as a modern leader in online learning, boosting student engagement and giving Instructional Designers and faculty clearer, more effective tools to deliver courses.
Developed scalable libraries of reusable components that supported consistency across 200+ courses while allowing flexibility for unique faculty content.

web design

WEB DESIGN

Directed the redesign of eCornell’s Learning Management System (LMS) and related course pages, as well as eCornell product pages, creating a seamless, accessible, and responsive experience for learners and staff while setting scalable design standards that improved usability and accelerated production.

Highlights

Revamped LMS navigation and page layouts to surface programs and key course details up front, making the experience clearer and more engaging for learners.
Directed art direction and image sourcing across hundreds of LMS pages to deliver a cohesive, high-quality visual experience at scale.
Redesigned user flows and touchpoints to simplify pathways, streamline the learner journey, and improve accessibility.
Created a library of interactive LMS elements, image styles, and table designs to standardize UI components and accelerate course build-outs, enabling instructional designers to work more efficiently and cost-effectively.
Designed and launched new LMS features such as Ask The Expert pages, multiple video page types, and AI-Enhanced Resources (AER) to expand functionality, enhance learner support, and showcase faculty expertise.
Designed fully responsive LMS designs for mobile, tablet, and desktop, ensuring a unified experience across all devices.
Embedded WCAG accessibility into LMS pages and course content to ensure inclusivity and meet the standards of a cutting-edge online classroom.

VISUAL STORYTELLING

I led the creative vision for multimedia storytelling at eCornell, transforming courses and new products into cohesive visual narratives. Through motion graphics, illustration, and interactive design, I brought faculty expertise to life while ensuring consistency, accessibility, and an inclusive brand identity across the entire catalog.

Highlights

Developed motion graphics, 3D models, illustrations, interactive PDFs, and video assets for new courses and product launches, defining the visual style and standards for multimedia as well as on-location and remote shoots to align with eCornell’s learner-centered storytelling and brand standards.
Created visual guidelines and templates for faculty introductions and special projects to humanize instructors, highlight their expertise, and strengthen connections between students and faculty.
Unified all visual storytelling elements including illustration, motion graphics, 3D, video, and interactive design into a single system across the course catalog to ensure consistency, accessibility, and brand integrity.
Extended the brand into supplemental course materials and interactive tools to reinforce narrative cohesion and inclusivity, supporting both student learning and faculty teaching needs.

Designing and Building AI Solutions Certificate

Master Beekeeping Certificate

Beer Essentials Certificate